First-Party Data: The Future of Demand Generation in a Cookie-Free Landscape

irst-party data is the new oil of digital marketing: Those who can collect, analyze, and activate this data will have a clear advantage in demand generation.

In recent years, the B2B demand generation landscape has changed drastically. The gradual elimination of third-party cookies and the strengthening of privacy regulations are redefining how companies capture, manage, and utilize data. For those working in outbound marketing and ABM, understanding and mastering the use of first-party data is not just a competitive advantage but […]